Shades is a fashion and accessories concept store located in Geneva, Switzerland. We were tasked to modernise the look of their website as well as create a new e-commerce site that improves the user experience and increases customer conversion. The website needed to be a complete redesign and to be mobile responsive with a seamless customer journey.
The objective was to curate a product based Instragram feed with a strong focus on product detail and close up. Shades social media is linked to the website and has a prime location on it's homepage; this gives the user a deeper insight into the concept store.